The thing that struck me about this movie wasn’t the storyline, though I did enjoy it. It was all the brands that are included in the movie. It never felt like product placement, but it did make the movie feel a little less sterilized. It doesn’t live in this fantasy world where Charlize Theron can’t go into a Macy’s and ask for a Marc Jacobs dress. She doesn’t sit down at a bar and ask for whiskey, she orders Maker’s Mark by name. She cures her hangovers with food from KenTacoHut and a two-liter of diet coke while she stays at a Hampton Inn.
The brands in this movie exist like they do in real life.
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